the boodsta way
the boodsta way
boohoo to SimplyBe. Best Buy to Argos. Ann Summers to Sephora. We have grown, launched and transformed some amazing brands and worked with some of the biggest names. Here is a selection, of just some, of our successes as a team and effectively what makes the boodsta way
Jordyn Woods x boohoo
boohoo had a big challenge to hit a demanding US consumer whilst staying relevant to its global customers. We launched a bespoke and inclusive collaboration with Jordyn Woods, then best friend of Kylie Jenner. We sourced the deal, negotiated commercials and implemented a full comms launch, culminating in an amazing LA party attended by the likes of Kylie Jenner, Hayley Bieber, Tyga and Jaden Smith. The activity gained coverage all over social media, but also in major publications including Grazia, Vogue and Inside Hollywood.
simply Be USA Relaunch
Simply Be has been trading in the US for a number of years, yet fortunes had taken a turn. We were called in to add stand-out to the brand, make it appear more disruptive and to drive an upturn in revenue. The basics were rebuilt and through better imagery, more fashion focussed content and a more disruptive and current feel we connected with the right customers. During the launch many tactical activations took place, yet the cut-through began with our relaunch video, shot with the team at Hatch London. The video aired all over social in the US showed the brand in a completely new light and began the journey of turning negative YoY revenue to a double digit positive growth.
ARGOS ALIENS
Anybody of a certain age will remember the Argos Aliens. Starting as a TV ad they quickly became a phenomenon, sparking merchandise and pics everywhere. We had to take the ATL concept, the images and characters created and make them live in social. We did this through creating characters and a whole family twitter profile that allowed interaction. We utilised AR to encourage people to take snaps of them themselves and superimpose alien images on top, in addition to creating ongoing conversation between the quirky aliens and their army of fans. The social execution became one of the most talked about social campaigns of its time and also gave the business a platform to talk to customers about products in a softer yet credible and shareable way on social profiles
BUILDING A BEAUTY COMMUNITY FOR SEPHORA
It started as an idea. An idea to democratise beauty. We set about creating a campaign with a real story of real people. Not a tokenism exercise in inclusion or diversity, but real and moving stories. We shot is beautifully, as good as any beauty campaign and showed it on large formats, such as The London Underground.
The power of the customer was so important, it changed the way the business thought. With it, we created an actual customer community for Sephora, where customers help and influence each other. We gave them access to information, experts and shows they couldn’t have got and rewarded them for being true brand ambassadors
BEST BUY TECH EXPERT
When Best Buy launched across the globe it came with much acclaim. At the time they were recognised as world leaders in customer focussed social media. Their, at the time unique twelpforce which offered practical tips on tech issues via twitters shorter character limit, the use of forums to help avid techies and move aficionados and their massive coverage of entertainment, including store opening with Beyonce. In Europe this all translated, however we noticed one major gap. Before Insta and before YouTube unboxing and hauls were such a thing, we launched a video platform that utilised micro and nano influencers and enabled them to show off their kit, give personal and impartial reviews all with a view to helping customers. This proved such a success manufacturers such as Samsung and Canon wanted in, providing funds to support the development of the platform and the platform was adopted by Best Buy on a global basis.
Amber Rose x SimplyBe
SimplyBe had a challenge to cut through in a clouded plus size market in the USA. We needed to be disruptive. We needed to grab attention. Most of all we needed to be talked about. What better person to do all of this with than Kanye West’s former lady, Amber Rose. A one-off limited edition collection was launched, introducing styles, fabrics and cuts never seen before to a curve customer. The range was inclusive, seen as empowering and as the models and influencers told us, was game-changing. This culminated with a party in West Hollywood that trumped other fashion launches of the evening, particularly as it was attended by the likes of Madison Beer
CHARLI XCX X BOOHOO
The collaboration for boohoo with Charli XCX not only signified the major launch of the brand in the US, but it also set the blueprint for the groups marketing efforts. A two season, sold-out collaboration not only generated valuable income from a new customer it also gained mass awareness thanks to coverage in Teen Vogue, Nylon and throughout entertainment and fashion press. A huge launch party in Brooklyn featuring a live performance by Charli XCX herself caught the imagination of the fashion bloggerati and helped the business arrive as a brand with serious fashion credentials.
UK’S First Transgender Lingerie MOdel In Ann summers
Ann Summers engaged with boodsta to make a change to the way lingerie advertising and marketing had been done in the UK. Wanting to make a powerful and inclusive statement, truly empowering all women, they worked with us on their cast to create a truly inclusive cast that would authentically talk to new audiences.
Working with roster talent, Talulah Eve Brown, Ann Summers became the UK’s first lingerie business to include a transgender model in their campaigns. Ranging from social, shop windows to TV and press, the move created talkability and demonstrated real empowerment to ALL women
simplybe international women’s day
As part of SimplyBe’s efforts to be disruptive and stand out in a crowded US market we sent a group of our plus sized influencers out on a cold and wet day in NYC. The girls marched under the slogan #StrongerThan epitomising the fact the are stronger than the abuse. Stronger than the judgement. And stronger than anyones views on who they are. We gave the girls placards, which showed some of the messages they have received including “since when whales can walk and talk?” and “I mean I’m pretty sure she could swim if food was involved”. The activation and its message cut through and got SimplyBe’s message trending in the US and coverage on several news and digital platforms in NYC and the wider area.
